Sponsor Mini Philosophy with Jonny Thomson and Big Think to reach 2.5 million intellectually curious professionals across video, podcast, newsletter, and editorial. An audience that rewards substance over hype.
Custom sponsorship packages tailored to your campaign goals.
Why teams switch
Brands struggle to reach thoughtful, high-intent audiences in places that feel authentic. Mini Philosophy solves that.
The old way
The Mini Philosophy way
Capabilities
Mix and match across platforms for an integrated campaign that meets your audience where they already engage.
3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
Long-form conversations with leading thinkers and cultural voices, with a new podcast launching soon.
Weekly essays delivered to 65,000+ engaged readers on Substack who value depth and substance.
Creator-led branded content with Jonny Thomson, designed to align naturally with learning and personal growth themes.
Integrated activations across video, social, newsletter, and editorial from a single, cohesive media property.
Featured conversations with
Getting started
Start fast and see the difference within weeks.
Tell us your goals, target audience, and campaign timeline. We map your brand to the right formats and platforms.
Choose from video, podcast, newsletter, editorial, or multi-platform integrations. Pricing is customized based on platform mix, campaign length, and deliverables.
Jonny Thomson and the Big Think team produce content that weaves your brand into conversations about ideas, meaning, and modern life.
How we compare
FAQ
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work, and reward brands that respect their intelligence.
The property reaches more than 2.5 million followers, averages over 1 million video views per video, and has more than 65,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns with Jonny Thomson, editorial partnerships, and integrated cross-platform activations.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Next step
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and editorial with Mini Philosophy and Big Think.
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